Bolgrad is one of the leaders in the Ukrainian alcohol market. It is a successful brand that manufactures and sells alcoholic products such as sparkling wine, wine, brandy, and fruit distillates. Back in the day, the appearance of Bolgrad brandy brought with it a wow factor that blew up the Ukrainian brandy market. Once an iconic product, over time, the fact that was in dire need of an update and renewal had become evident.
We were tasked with carefully preserving the product’s DNA, its recognizability, and character while developing a fresh, relevant product identity — a system of communication between the brand and consumer — that is, we were tasked with executing a total restyling.
We’re talking about a comprehensive restyling, covering the entire product, from the bottle to the label. And while the bottle underwent an updated in its aesthetic style to maintain the continuity and recognizability of the product, the label design was completely overhauled. An entirely new brand identity was created, and in the future, it will form the basis for updating all of the brand’s other product lines.Bolgrad is one of the leaders in the Ukrainian alcohol market. It is a successful brand that manufactures and sells alcoholic products such as sparkling wine, wine, brandy, and fruit distillates. Back in the day, the appearance of Bolgrad brandy brought with it a wow factor that blew up the Ukrainian brandy market. Once an iconic product, over time, the fact that was in dire need of an update and renewal had become evident.
We’re talking about a comprehensive restyling, covering the entire product, from the bottle to the label. And while the bottle underwent an updated in its aesthetic style to maintain the continuity and recognizability of the product, the label design was completely overhauled. An entirely new brand identity was created, and in the future, it will form the basis for updating all of the brand’s other product lines.e were tasked with carefully preserving the product’s DNA, its recognizability, and character while developing a fresh, relevant product identity — a system of communication between the brand and consumer that is, we were tasked with executing a total restyling.
We’re talking about a comprehensive restyling, covering the entire product, from the bottle to the label. And while the bottle underwent an updated in its aesthetic style to maintain the continuity and recognizability of the product, the label design was completely overha’re talking about a comprehensive restyling, covering the entire product, from the bottle to the label. And while the bottle underwent an updated in its aesthetic style to maintain the continuity and recognizability of the product, the label design was completely overhauled. An entirely new brand identity was created, and in the future, it will form the basis for updating all of the brand’s other product lines.e were tasked with carefully preserving the product’s DNA, its recognizability, and character while developing a fresh, relevant product identity, a system of communication between the brand and consumer that is, we were tasked with executing a total restyling.
We’re talking about a comprehensive restyling, covering the entire product, from the bottle to the label. And while the bottle underwent an updated in its aesthetic style to maintain the continuity and recognizability of the product, the label design was completely ove
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